0M+
Views
+0.0%
Interactions · 24.2K
+0%
Watch time
0K
Accounts reached · +24%
+0.0%
Follower growth
+0%
Sponsor CTR
Season Jan → Jun 2025 · Instagram & Facebook · sponsor activation measured in click-through
00
Mission brief
A club with a community, but no voice
During my third year of Licence STAPS (Sport Management), I joined AS Nortkerque (ASN95) as Head of Communications for a full season. What started as an internship became a complete digital overhaul: sponsor activation, visual identity, match-day photography.
Starting point
When I arrived, ASN95 had no structured digital presence. No content calendar, no visual guidelines, no recurring formats. Sponsors had zero visibility beyond pitch-side banners. Social media was sporadic: a post here, a score there, no identity. The club had the community, but no voice. My job was to build one from scratch.
Frequency
143.7 MHz // encrypted
Three roles across one season: sponsor activation, content and identity, field photography. Coordinated communication schedules and matchday operations to increase club visibility.
I
Act I · Activation
Sponsor engagement through prediction games
V1 // Sponsor activation
“Les Pronos du Sultan”
In 2024, ASN95 partnered with Sultan Kebab on a simple bet: a weekly prediction game to turn passive followers into an active community. Low-tech by design: a Google Form, a manual leaderboard, a free meal for the top 3. It drove +467% CTR. Followers came back. Every. Single. Week. The infrastructure couldn’t scale. The proof of concept was undeniable.
+0%click-through rate
PRONOS_DU_SULTANThe +467% wasn’t a campaign. It was a blueprint.
V2 // Platform buildBETA
ASN95 Predict
ASN95 Predict is the real thing. Live rankings, user profiles, sponsor-ready data capture, built to make this activation replicable for any future partner. No more manual tracking. Just a model that scales.
Status — beta80%
Live rankingsUser profilesSponsor data layer
ASN95 Predict
Next match
ASNvsFCM
Submit prediction
Live rankings
1Karim M.42
2Sofiane L.38
3Julien D.35
Powered by Sultan Kebab
II
Act II · Comms
Building a visual identity week after week
The activation proved demand. Now the content had to match the ambition. From engagement to identity.
Match posters
Pre-game announcements. Team identity meets local branding. Date, venue, opponent, sponsors, all in one visual asset.
Result graphics
“Brise légère, 3 points dans l’air” — Light breeze, 3 points in the air
“Le soleil tape ? Nous aussi.” — The sun hits hard? So do we.
Every result tells a story, not just a score.
Interview series
Serialized weekly content. Building recurring engagement around club figures and coaches.
15+
Visuals per season
3
Recurring formats
5+
Sponsors per visual
There was no brand book when I started, just a badge and a set of colors. The visual language was built week by week: testing layouts, refining typography, finding a tone that felt like the club. By mid-season, the templates were locked and every post was instantly recognizable as ASN95.
More formats · championship posters, results, sponsor dossier
MATCH_01
MATCH_02
RESULT_01
SPONSOR DOSSIERIII
Act III · Field
Capturing the club from the sidelines
Every visual needed proof. So we shot it ourselves. From design to the pitch.
Match coverage
33 events covered—500+ shots per match—~50 delivered per session—1,650+ edited photos
Near-complete season coverage: 26 league matches, 4 youth training camps, 2 general assemblies and the club’s 30th anniversary event. From the pitch to the feed.
Every Sunday at 13:00, same routine: charge batteries, clean lenses, arrive early. Rain, wind, mud. 33 match days, no excuses, no missed games. The players knew me by name by week five. That’s when the shots started getting real.
Sponsor photoshoot
Youth academy photoshoot: sponsor visibility through authentic club moments. Not a logo on a banner. A brand woven into the heartbeat of the club.
50+ kids in branded kits, one afternoon, no studio, just the pitch they train on every week. The sponsor got content they actually used. The kids got portraits they were proud of. That’s the ROI nobody puts in a deck.
Gear // Sony α6400 + SEL70350G
IV
Debrief
One season. Three roles. One mission.
Give a local club the digital presence it deserved. Signal ends, transmission complete.
01 — Consistency wins
Showing up every week matters more than any single viral post. The audience grew because they knew what to expect and when to expect it.
02 — Sponsors need stories
A logo on a banner is invisible. A sponsor woven into weekly content, prediction games and photoshoots becomes part of the club’s identity.
03 — Build, then scale
The prediction game started with a Google Form. It didn’t need to be perfect, it needed to prove the concept. V2 exists because V1 worked.
These principles now guide how I approach every project.
- Built complete digital presence from scratch (no prior content calendar, no visual guidelines)
- Created “Les Pronos du Sultan”: weekly sponsor prediction game, +467% CTR
- Developed ASN95 Predict platform (beta): live rankings, user profiles, sponsor data layer
- 15+ visuals per season across 3 recurring formats, 5+ sponsors integrated per visual
- Match photography: 33 events, 500+ shots per match, 1,650+ edited photos
- Managed matchday operations, visual identity and sponsor activation