My journey / Digital & sponsor activation
The experience starts before matchday and continues after the final whistle.
1M+
Views
+93.8%
Interactions · 24.2K
+162%
Watch time
44K
Accounts reached · +24%
+28.2%
Follower growth
+467%
Sponsor CTR growth
January → June 2025 · Instagram & Facebook · sponsor activation measured through click-through rate
The +467% figure is relative growth in sponsor click-through rate. Absolute before-and-after rates are not included in this case study.
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Context & responsibilities
Communication for a local football club
During my third-year Sport Management internship, I led communication for AS Nortkerque (ASN95), January to June 2025. My responsibilities covered sponsor activation, recurring content, visual identity and matchday photography.
Starting point
The club had no content calendar, visual guidelines or recurring formats. Social posts were sporadic, and sponsor visibility was limited to pitch-side banners. I built a consistent production routine around club news, matchday content and partner activation.
My contribution
Content, partners and matchdays
I coordinated the communication schedule, created recurring visual formats, organised sponsor content and photographed the club on the ground.
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Sponsor activation
A prediction game that brings people back
Original activation
“Les Pronos du Sultan”
A weekly score-prediction game with sponsor Sultan Kebab: a Google Form, a manually maintained leaderboard and a free meal for the top three. The activation gave the sponsor a recurring place in club communication, with +467% growth in click-through rate.
+467%relative growth in CTR
PRONOS_DU_SULTANGive partners a role in the weekly club experience.
Platform prototypeBETA
ASN95 Predict
A beta project exploring how to reduce manual tracking with rankings, user profiles and a sponsor data layer. It extends the original activation; the results above belong to the original campaign.
Live rankingsUser profilesSponsor data layer
ASN95 Predict
Next match
ASNvsFCM
Submit prediction
Live rankings
1Karim M.42
2Sofiane L.38
3Julien D.35
Interface concept · illustrative data
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Recurring communication
Building a visual identity week after week
Match announcements, results and interviews gave the club a consistent visual identity and a regular publishing rhythm.
Match posters
Pre-game announcements. Team identity meets local branding. Date, venue, opponent, sponsors, all in one visual asset.
Result graphics
“Brise légère, 3 points dans l’air” — Light breeze, 3 points in the air
“Le soleil tape ? Nous aussi.” — The sun hits hard? So do we.
Every result tells a story, not just a score.
Interview series
Serialized weekly content. Building recurring engagement around club figures and coaches.
15+
Visuals per season
3
Recurring formats
5+
Sponsors per visual
There was no brand book when I started, just a badge and a set of colors. The visual language was built week by week: testing layouts, refining typography, finding a tone that felt like the club. By mid-season, the templates were locked and every post was instantly recognizable as ASN95.
More formats · championship posters, results, sponsor dossier
MATCH_01
MATCH_02
RESULT_01
SPONSOR DOSSIER03
Photography on site
Capturing the club from the sidelines
I produced the photography used in the club’s communication, from match coverage to sponsor and youth academy portraits.
Match coverage
33 events covered—500+ shots per match—~50 delivered per session—1,650+ edited photos
26 league matches, 4 youth training camps, 2 general assemblies and the club’s 30th anniversary event.
A repeatable matchday routine: prepare batteries and lenses, arrive early, shoot the event, select and edit the images, then deliver a set ready for publication.
Sponsor photoshoot
A youth academy photoshoot connected sponsor visibility with the club’s players and the branded kits they use on the pitch.
More than 50 young players photographed in one afternoon on their training pitch. The session produced group and individual portraits for club and sponsor communication.
Gear // Sony α6400 + SEL70350G
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What I learned
A routine the club can build on
Consistent content, practical sponsor activations and reliable production matter across the whole season.
01 — Consistency wins
Showing up every week matters more than any single viral post. The audience grew because they knew what to expect and when to expect it.
02 — Sponsors need stories
Prediction games, photoshoots and recurring content give partners more ways to participate in the club’s community than logo placement alone.
03 — Build, then scale
The prediction game started with a Google Form. Running it manually showed what a future platform would need to simplify before developing the beta.
These principles now guide how I approach every project.
- Built complete digital presence from scratch (no prior content calendar, no visual guidelines)
- Created “Les Pronos du Sultan”: weekly sponsor prediction game, +467% CTR
- Explored ASN95 Predict (beta): rankings, user profiles and a sponsor data layer
- 15+ visuals per season across 3 recurring formats, 5+ sponsors integrated per visual
- Match photography: 33 events, 500+ shots per match, 1,650+ edited photos
- Managed matchday operations, visual identity and sponsor activation